Apple Leisure Group (ALG) is a vertically-integrated travel and hospitality company focused on packaged travel and resort/brand management. With brands including Apple Vacations, Travel Impressions and CheapCaribbean.com driving distribution, ALG is the United States’ top seller of all-inclusive vacation packages and the #1 in leisure travel to Mexico, the Dominican Republic and Jamaica worldwide.

ALG’s three distribution businesses, Apple Vacations, Travel Impressions and CheapCaribbean.com, sell similar vacation packages to travelers. However, they operate independently and thus, had their own systems as well as unique business processes developed over the past 20-30 years. To help streamline operations, ALG wanted to move all three companies onto a single platform to standardize and consolidate their processes.

The company turned to PNMSOFT and its intelligent Business Process Management (iBPM) suite, SeQuence™. The ALG solution developed is deployed on the SeQuence Cloud, which is based on Microsoft Azure.

Working with PNMSOFT, ALG has been able to automate its:

  • Product Loading Process, leading to an 80 percent reduction in the backlog of tasks.
  • Price Matching Process, reducing the number of price matching instances by 20-30 percent.
  • Customer Care Ticketing, enabling improved ticket management and customer service.

“My favorite part of PNMSOFT SeQuence is its flexibility and the ability to add different workflows in a short period of time.”

Jason Metcalf
Vice President of Operations and Business Transformation

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