Worlds most admired companies 2009
Fortune Magazine published its annual list of the worlds most admired companies 2009.
The Top 5
1. Apple
2. Berkshire Hathaway
3. Toyota Motor
4. Google
5. Johnson & Johnson
A total of 689 companies from 28 countries were surveyed covering 64 industries: 25 international industries and 39 primarily U.S.-market industries.
Categories
| Innovation | People Management | Financial Soundness | Management Quality |
| Apple | Goldman Sachs | Exxon Mobil | Goldman Sachs |
| Walt Disney | Marriott International | Graybar Electric | Marriott International |
| Google | Walt Disney | Berkshire Hathaway | Walt Disney |
The surveyers asked executives, directors, and analysts to rate companies in their own industry on nine criteria, from investment value to social responsibility
- Innovation
- People Management
- Use of corporate assets
- Social responsibility
- Quality of Management
- Financial soundness
- Long-term investment
- Quality of products/service
- Global competitiveness
Why it's admired
Apple:
Customers remained loyal to the brand that made white ear buds cool. As much of the computer industry struggled, Apple shipped 22.7 million iPods during its first quarter (up 3 percent from last year), 2.5 million Macs (up 9 percent), and 4.4 million iPhones.
Berkshire Hathaway:
Berkshire itself suffered this year, with Class A shares falling 49% since their peak in Dec. 2007, as its investments in Wells Fargo, U.S. Bancorp and American Express got hit hard. But as one financial advisor told Reuters: "[Buffett] admits when he is wrong. You don't get candor from other CEOs. That's why his credibility is so high."
Toyota Motor:
As U.S. automakers GM and Chrysler went crawling to Washington for help, Toyota was still looking relatively strong. By going back to the basics, the world's largest and richest automaker hopes to drive its earnings north again.
Google:
The company whose streamlined web search is so popular it's become a verb just keeps on innovating. Even as the rest of the tech industry struggles, Google's ad revenue continues to grow.
Johnson & Johnson:
Millions of people use J&J's products. It recently partnered with Vanderbilt University to develop drugs to combat schizophrenia and acquired Mentor Corp., a breast-implant producer.
How did they succeed?
Most important is a strong, stable strategy, which confers important benefits in unstable times. Companies that change strategies must usually change organisational structures as well, and making that change in a recession is a heavy burden just when corporations can bear it least. It forces employees to focus inward rather than outward and becomes a giant sink of time and energy.
Bottom Line
A time of economic misery doesn't have to harm a company's reputation. On the contrary, there's no greater opportunity to stand out. When so many are scorned, what better chance to be admired.
The original list from CNNMoney.com
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